Media for the last 50 years has been crucial to an organisation’s success. Gaining the popular opinion and shaping it to fit your clubs wanted perception is crucial. This is a widely accepted fact and is nothing new. However, the way that it can most effectively be achieved has shifted dramatically. Traditional forms of PR and Marketing were seen as the best way to communicate and promote your club to the public. Social media has changed all of that…
The introduction of social media has revolutionised digital marketing and this is no different for organisations in the sport. Being able to deliver and communicate key messages to fan bases is a valuable aspect of social media. It allows organisations to feed information to mass audiences instantaneous and inexpensively. Whilst important and crucial to an organisations digital marketing strategy, this aspect of social media is just scratching the surface of its power….
Social media experts have expressed that these digital platforms are no longer something that is only done by digital natives and early adopters, it’s now a pillar of media communication strategies. Teams throughout are being graded and judged on their social media output and the value placed on it has almost begun to match on field performances.
Discovering new ways and partaking in digital media innovation is now a paramount way of getting fans in stadiums and supporting your team. Whether it’s creating interesting videos or partaking in new and unknown platforms, understanding acknowledging the power of these digital platforms can’t be understated.
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Very engaging blog post, love the use of visuals throughout. Really liked the topic and articulated very well!
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